Skim, Scan, Scroll

A Quick guide to Web writing
Skim, Scan, Scroll

Author: Jyotsna Atre
Format: Paperback
Language: English
ISBN: 9788178061450
Code: 9356E
Pages: 90
List Price: US$ 5.00
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Publisher: Unicorn Books
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Writing is an art, but writing for the web can be quite a scientific experience. Especially, if you plan to capture the eyeballs of the fickle readership of this neo-medium! This book deals with the what, why and how of writing for the web. Not necessarily in that order or in those words.
Whether you are creating content for Corporate websites, writing promotional copy for Sales pages, developing your Personal websites, or updating your Blog, this practical guide aims to help you write effective web content that will make your visitors want to read.
You will get quick tips about how to cater to specific audiences, how to make sure that your content is the attention grabber that you want it to be, and how to get good search engine rankings for your web page.

You will also learn about the:

Importance of hyperlinks
Technicalities of a style guide
Style rules for visual design and layout
And lots more

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About the Author(s)

A postgraduate in Communication from the University of Pune, Jyotsna Atre has over 14 years of writing experience in diverse communication domains such as advertising, journalism, corporate and training films, the World Wide Web, multimedia and e-learning. She has also handled teaching assignments as visiting faculty at the School of Communication Studies, (University of Pune). Currently, working as an e-learning consultant, she develops instructional material for training programmes, multimedia applications and online learning. Through it all, writing for children and travelling remain her passions.

Contents

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CONTENTS:
Introduction
Its Different!
Whereas The Time?
Whereas The Space?
Whereas The Motivation?
Reader Rules
One Size Doesn't Fit All
Use A Different Pitch
Corporate websites
Personal websites
Flash websites
Sales pages
Intranets
Blogs
E-commerce websites
Who Are You Writing For?
Target Audience
Categorically Speaking
Get Help
How Are You Going To Say It?
Make It Readable
Repurpose, don't copy
The problem of plenty
Keep It Simple and Short
Be concise
Use active voice
Avoid jargon
Write for an audience of one
Some more tips
Edit, edit, edit Quick recap
Linked-in
Pictures are worth a thousand words
Make It Scannable
Chunk de!
The inverted pyramid
Reduce scrolling
Headings are important
What grabs their attention
How to write headlines
Some more tips
Use subheadings
Use bulleted or numbered lists
Those Cool, Blue Links
Make links accessible
Write To Be Found
Search Engine Optimisation
Types of Engines
Crawling
Indexing
Ranking
Tips for good search engine rankings
Develop A Style Guide
Write Right
Layout Right
Glossary

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